I took an unconventional route into research and product strategy. I started my career as a professional musician in Scotland, performing and recording with a range of artists and touring extensively across Europe, North America and China, including appearances on international television and radio. That experience taught me a lot about collaboration, adaptability and making things for an audience — ideas that have followed me into everything I’ve done since.

After moving to the US, I found my way into technology through the startup world and Techstars NYC. Since then, I’ve spent more than a decade working across research, product strategy and design for startups, Fortune 100 companies and global brands including Nationwide, Canon, Verizon, Deloitte and Gulfstream. I tend to work on complex, ambiguous problems — using research to understand what people actually need, identifying opportunities, and turning those insights into clear product direction. My work has taken products from early discovery through launch and contributed to experiences recognized by CES, InfoComm and Canon’s President’s Award for Innovation.

My background also spans product design and software development, so I’m comfortable moving between customers, business leaders, designers and engineers. I’m particularly interested in how research, rapid prototyping and emerging technologies like AI can help teams learn faster and make better decisions. I’m at my best when the answer isn’t obvious yet: figuring out what to build, why it matters, and how to bring people together around a way forward.